ASOS Holiday 2012 Campaign

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ASOS Holiday 2012 Campaign

ASOS taps three fresh faces for their Holiday 2012 campaign. Hip-hop artist Azealia Banks, singer Ellie Goulding and model Charlotte Free star in ASOS’ #BestNightEver campaign in which all three women show their hand-picked outfits from the brand’s Christmas collection.

Banks, Goulding and Free starred in a their own video wearing differnt ASOS outfits you can shop before the big holidays. My favorite vid is the one featuring Charlotte Free who dances around in party outfits made of bejeweled tops and sequined hot pants, tutu dress and feather jacket.

ASOS Holiday 2012 Campaign

ASOS’ marketing director, Terri Westlake, said of the campaign:

Global customer engagement is a major focus for ASOS, so that’s what we are aiming for. To support our peak trading period, we specifically built this campaign – with fashion-related, shareable, digital content – around three women who each have a unique sense of style and appeal as individuals to our customers for different reasons, driving interaction across a broad base internationally.

ASOS Holiday 2012 Campaign

Each star chose her favorite selection of products that you can find at ASOS store as well as see the videos with these celebs’ beauty tips.

ASOS Holiday 2012 Campaign

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Mona Lis

A fashion enthusiast with passion for extremes; simple cuts vs. mad complexity, monochromatic pallets, and crazy color schemes. Interested in fashion from a perspective of a 'perfect look', 'outfit puzzles', and shopping.