First Look At Uniqlo’s Collaboration Collection With Celia Birtwell
Uniqlo’s Collaboration Collection With Celia Birtwell
Uniqlo is to present a collaboration collection created with textile designer Celia Birtwell who is known for her distinctive prints that emerged in the 60′s and 70′s. The designer previously collaborated with Topshop, Express and John Lewis while Uniqlo collaborated with such designers and brands as Lulu Guinness, Orla Kiely, Comptoir des Cotonniers and Theory.
I’ve spent my life designing textiles so I have quite a big archive. I was able to go through the library and reference certain moments. When I met the people from Uniqlo Japan, we went through the sketchbooks and reference files together and they hooked into the designs they liked. I then developed those selected specifically for Uniqlo,
Birtwell, 71, told Vogue UK.
Most of the prints featured in the collaboration are from my archive collection. Some are from the Seventies, like Candy Flower and Pretty Woman, but I’ve also added Cherry Spot and Romanian, which are much more recent prints. I think Romanian is one of my favourites.
Celia Birtwel’s prints will go on the shirts, T-shirts, dresses, jeggings, shorts, vests, and tote bags. The capsule collection will arrive in March with the price range from $10 to $40.
The brand released some photos so you can see what to expect from the collection. First thing that catches the eye is, of course, bright colorful prints that are very Spring-like and feminine. There is a navy floral-printed shirt paired with cropped loose pants in same print but in smaller scale, a loose navy blouse printed with red cherries and red cropped slim cherry-printed pants. Another look is a gray loose-fitting jumpsuit in a small polka dot print. The pieces have a retro feel to them and the prints are very much in the Spring spirit. What do you think?
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