Good F*cking Vibes By Planet Blue

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True Southern California fashion label, Planet Blue has released its new summer 2013 lookbook, dedicated to surfing, sun and of course fashion. The label is known to present alternative pieces to the currently trendy lines with no specific identity or personality. The new collection is full of surprising, sometimes even bold patterns and cuts. Are you ready for some Californian fashion?

Planet Blue Summer 2013: Good F*cking Vibes

Planet Blue Lookbook

Abby Brothers For Planet Blue New Lookbook Campaign

The label Planet Blue is operating in California since 1995. Since then, the original idea of the label’s fashion identity is to present the alternative vision “to the fast-paced retail world of mass malls and faceless crowds”. So far they have succeeded in their aspirations by releasing collections with true Southern California accents in details and attitudes.

Their recent lookbook, entitled carelessly ‘Good F*cking Vibes‘ is all about giving into the beach, surfing, partying and relaxing. The collection is full of incredible maxi dresses, bold crochet cropped tops, lace trousers, fun sundresses, t-shirts, one piece bikinis and many more incredible sunny pieces.

Now, the present lookbook is utterly feminine, if not too say explicitly feminine in every piece. Of course, feminine in this case can be referred to a tall slim girl, such as the model for the campaign, Abby Brothers. Her lean body is perfect for portraying the typical Californian mood, therefore, she is an ideal model for the Southern California label, or at least for this collection.

By the way, Planet Blue in this lookbook showcased various brands, such as Stone Cold Fox, Blu Moon, Nightcap and many others. The collection is meant to inspire the thirst for fashion in each of us, by presenting the various alternatives to the mass market pieces, which to be honest are all the same. At least Planet Blue has a true carefree identity dedicated to endless summer nights by the beach. So, what do you say? Have you picked out your favorite piece?

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