H&M Holiday 2013 Campaign

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H&M Holiday 2013 Campaign
H&M Holiday 2013 Campaign

You might not believe it, but it is already Nobember. Very soon, people will get super busy running around like crazy and looking for the Christmas gifts. Kids will decorate the Christmas tree and caroling here and there. Everyone will look forward to celebrating the holidays with friends and families. But there is one deatial missing. For such a great holiday, you have to wear something special. Even if you are planning to stay at home, it has to be something other than your old sport suit. No need to panic and set off to search for Cinderella ball gown. Simply check out Holiday 2013 update by H&M and choose a couple of saucy pieces for the big night.

H&M Update: Holiday 2013

This time H&M tapped a range of beautiful and gifted models. Christy Turlington, Liu Wen, Cora Emmanuel and Doutzen Kroes star in the latest ads by the Swedish brand.  Alexi Lubomirski did the shooting part and he succeeded a lot. The beauties pose against a very Christmas background featuring the large adorned living room with packed gifts, masks and other holiday requisite.

The whole photoshoot is styled in a photoalbum way, offering every single photo as a page in a family album. The only thing that would be left to do is to sign the photographs.

The line is pretty much casual despite the grandiose mood of the campaign. Apparently, the desgners didn’t have an intention to stun us with glorious gowns and diadems. After all, it shouldn’t be this way at all. Christmas is primarily a family holiday, which means it has to be celebrated at home. And you can easily afford to wear a pair of lovely jeans and a black top on this day.

H&M Holiday 2013 campaign creates a very holiday mood indeed. Looking at the images I find it hard to resist the charm and appeal of the presented collection. Check out the gallery to see more of the amazing photos.

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Cara Leon

I explore the world through the prism of fashion. Fashion is my everything: my universe, my air, my alter ego. I do my best to suit society, but when society does not bother to accept my way - I see no point in climbing up the mountain. It is the same with fashion: if they do not get what you wear, it is not your clothes that are to be trashed.

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