H&M Winter 2012 Collection Campaign

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Model Sara Blomqvist showcases H&M Winter 2012 collection in several really eye catchy outfits that include a bright blue tulip dress, turquoise pant suit, golden green short dress, a purple collarless coat, and other cool items. The outfits look elegant and pulled together but there are also punchy colors and geometric and abstract prints. This makes for a nice contrast between sophisticated forms and silhouettes and bright-colored and printed fabrics.

The sequined short-sleeved sweater over the printed pencil skirt suit looks playful and interesting while the turquoise printed pant suit looks great with a purple blouse. The outfits combine colors and prints and textures.

The outerwear is sleek and stylish. A fitting coat with front pleats looks great with skinny pants and would look equally good with a pencil skirt while the gray short coat-like blazer is both casual and chic.

Judging from the campaign the H&M Winter 2012 collection will be bright filled with prints, bright colors, textures, and elegant silhouettes. What do you think about it?

H&M Winter 2012 Ad Campaign

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Mona Lis

A fashion enthusiast with passion for extremes; simple cuts vs. mad complexity, monochromatic pallets, and crazy color schemes. Interested in fashion from a perspective of a 'perfect look', 'outfit puzzles', and shopping.