H&M’s Luxury Brand ‘& Other Stories’ To Launch In Spring 2013

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H&M's Luxury Brand '& Other Stories' To Launch In Spring 2013

H&M To Launch Luxury Brand ‘& Other Stories’

The news of H&M launching a luxury brand called “& Other Stories” surfaced back in March and now there are more info about what to expect from it. The brand will launch in Spring 2013 offering womenswear-only created by ateliers in Paris and Stockholm. The assortment of the brand will include apparel, shoes, accessories, lingerie and even beauty.

Today, a woman with a love for fashion creates her own style. She wears things that feel right to her and reflect her personality. & Other Stories is about bringing everything she can wear into one place, focusing on the whole look. We believe shoes, bags, jewellery, lingerie and beauty are key for styling and just as important as clothing,

the statement from the brand said.

Inspired by various fashion stories the brand will focus on better quality womenswear for ‘& Other Stories’ but at an affordable price. The brand has already launched a high-end brand Cos with products for men and women at an affordable price.

Meanwhile check out H&M’s “Love the Holidays” Winter 2012 campaign starring Daria Werbowy:

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Mona Lis

A fashion enthusiast with passion for extremes; simple cuts vs. mad complexity, monochromatic pallets, and crazy color schemes. Interested in fashion from a perspective of a 'perfect look', 'outfit puzzles', and shopping.