Julia Hafstrom Models Outfits For H&M’s Summer 2013 Lookbook

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H&M tapped Julia Hafstrom for their Summer 2013 lookbook. The lookbook shows items in Orient style, layered and pulled into trendy looks. The outfits include oversize jackets, printed dresses and rompers, peplum vest, harem pants, and tops.

H&M’s Spring/Summer 2013 collection is quite varied in terms of trends and styles. There are bright and floral designs, monochrome striped pieces, as well as boho/cowboy inspired items as we saw in other lookbooks. This lookbook is all about Orient influences and casual designs.

The outfits have lightweight jackets and layered with shirts and printed tops paired with shorts, harem pants, and a perforated pencil skirt. The printed items are balanced out with neutral colors like navy blue, beige and black but there are also pops of bright colors like teal.

The outfits are made mostly of statement pieces that could be taken apart to be worn separately. Accessories include rings and earrings that finish the outfits and give them a complete the look.

H&M has recently released a Conscious Collection modeled by Vanessa Paradis and started a wardrobe recycling initiative collecting old textiles from customers in echange for vouchers. The brand also announced that they will show 25 looks during Paris Fashion Week on February 27th at the Musée Rodin where Dior and Yves Saint Laurent showed their collections.

Only H&M isn’t the only mass-market brand to hit the catwalk. Topshop Unique has been showing collections at London Fashion Week while River Island’s collaboration collection with Rihanna will debut on the runway as well.

By the way, River Island has more news to share as the brand is collaborating with emerging designer Georgia Hardinge (whose designs were worn by celebs like Florence Welch, Beyoncé, and Lady Gaga) on Spring/Summer 2013 collection as part of the brand’s Design Forum platform for promoting emerging designers through collab collections. Hardinge’s 14-piece collection will come out in March but will be revealed in a short filmat the Fash/On Film during London Fashion Week.

H&M’s Summer 2013 Lookbook

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Mona Lis

A fashion enthusiast with passion for extremes; simple cuts vs. mad complexity, monochromatic pallets, and crazy color schemes. Interested in fashion from a perspective of a 'perfect look', 'outfit puzzles', and shopping.