Karmen Pedaru Stars in DL1961 Fall 2013 Campaign

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Karmen Pedaru for DL1961 Fall 2013 campaign

One more brand has released its Fall 2013 ad campaign. This time it goes all about denim and sexy appeal of Karmen Pedaru. The Estonian beauty poses along with the male model Vincent Lacrocq at the Brooklyn Navy Yard. You will be totally surprised at how effortlessly cool all the photos look.

DL1961 Fall 2013 Campaign: Karmen Pedaru & Vincent Lacrocq

One thing that makes this campaign so striking is surely Karmen’s irresistible beauty. She seems to melt in all the pieces of the denim brand, making it hard to imagine someone else sporting them. Vincent Lacrocq, the French model, complements Pedaru’s exquisite allure and adds a spicy flavour to the photoshoot.

DL1961 is a New York-based brand that takes its origin since September 2008. Today the brand functions in 30 countries and 1,500 specialty stores worldwide. Besides denim, it also uses leather to create saucy and in-vogue collections.

From our denim to our leather, all our pieces not only provide the perfect fit and exquisite craftmanship, but exude an effortlessness New Yorkers are famous for. This combination of denim, leather, and New York is always classic, never contrived, and undeniably sexy.

Boo George was chosen to lense the ads, but he isn’t the only one who should get credits for the gorgeous campaign. Sarah Ahmed, DL1961’s Creative Director along with Creative Consultant Ashley Sargent Price, Casting Director Julia Samersova and stylist Caroline Newell all worked hard on the photoshoot. As a result, we have a chance now to enjoy stunning images of the models wearing DL1961’s pieces.

Karmen Pedaru and Vincent Lacrocq for DL1961 Fall 2013 campaign

This is how Sarah Ahmed commented on the campaign:

Our goal was to make denim sexy while maintaining comfort, style and attainability… You can relate to the New Yorker’s in the campaign, they work and play tirelessly all while wearing DL1961 – on and off-duty.

A 24/7 Jean For a 24/7 City is the brand’s slogan – and DL1961 has proved it true so far. Looking at the photo shots of Fall 2013 campaign, I find every single piece that Karmen rocks to be incredibly appealing. All of the featured items combine high quality, comfort and sexiness, which all together present a different dimension of the denim overall.

I, personally, would love to try on that stylish pair of jeans with cuffs as well as the biker jacket it is paired with. Another highlight, super skinny jeans in white and a lovely black leather jacket seem to play with the one of my favorites – monochrome trend.

DL1961 Fall 2013 ad campaign has a lot to offer in terms of casual wear. Comfy denim is mixed with sexy leather, creating a myriad of saucy looks. Both Karmen Pedaru and Vincent Lacrocq managed to transfer the passion and confidence that we spot on every single photo shot. Check out the gallery for more images and choose your favorite one!

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Cara Leon

I explore the world through the prism of fashion. Fashion is my everything: my universe, my air, my alter ego. I do my best to suit society, but when society does not bother to accept my way - I see no point in climbing up the mountain. It is the same with fashion: if they do not get what you wear, it is not your clothes that are to be trashed.

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