Kate Upton Fronts Sam Edelman’s Spring 2013 Campaign
Kate Upton For Sam Edelman Spring 2013
Kate Upton replaces Charlotte Kemp Muhl as she fronts Sam Edelman’s Spring 2013 campaign lensed by David Lipman. Looking glam in little black dress and bodystui Upton shows off some pairs from the brand’s Spring 2013 collection that are both trendy and pretty. The model was chosen for her curves and unconventional model appeal.
[By choosing Kate,] it was a hell of a decision to go with an indie girl. We chose Kate because she isn’t stick thin. She’s beautiful and all-American,
Edelman told WWD, Though Kate Upton is not your regular catwalk model she managed to land some high-profile publication covers and editorials like Vogue and Elle and also fronted campaign for Guess.
I’ve loved Sam Edelman shoes for a long time, so shooting the ad campaign was a lot of fun for me,
shared the model.
Upton wears heeled sandals in all the shots of the campaign and also shows off the sea of flats as she sits on the floors surrounded by a bunch of ballet pumps.
Edelman’s shoes incorporate the latest trends but come at quite affordable prices. The brand that specializes on hot trendy footwear ranging from foot-friendly flats to vertigious heels and knee high boots has received a ‘Brand of the Year’ at the 26th annual Footwear News Achievement Awards last year and launched a new collection called Circus. The brand also expanded including handbags and outerwear into its assortment.
In the end of last year the news broke that Target will re-launch ‘Sam & Libby’ line. Started back in 1987 the brand earned popularity and was available at JC Penney. Now partnered with Target the designers gave the line a makeover. The collection will launch on May 5, 2013, offering 20 styles at starting price of $25.
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