Lana Del Rey for H&M Fall Winter 2012 Campaign

What are the first things that come to your mind when you hear the name Lana Del Rey? In the majority of cases these are the associations with her lyrical songs where the bad girls, a lot of drinks, chic red dresses and the fancy jewelry take the centerpiece. But the latest fall winter 2012 campaign by the high street brand H&M is going to break the stereotypes.

Lana Del Rey features her signature hairstyle and makeup in this H&M campaign, but the rest is totally different. She appears colorless in this black and white photoshoot, modeling the same pair of black leather leggings in every single shot.

This H&M campaign differs from the previous one, which kept up with the signer’s trademark style. It featured the pink mohair, bows and bold jewelry, which are the part of Rey’s signature style in real life and on the scene.

Lana Del Rey for H&M fall winter 2012 campaign