Max Mara Sportmax Spring Summer 2013 Campaign
Performed in the classical combination of the black and white colors, Max Mara Sportmax launched its spring summer 2013 campaign with Laura Kampman. The Denmark-born model demonstrates the outfits with the beautiful graphical lines, clean lines and classy silhouettes. It is impossible to ignore the flawless styling of the collection along with the perfect matching.
While creating this Max Mara Sportmax spring summer 2013 collection, it seems like the designers found the main source of inspiration in the contemporary architecture, which is distinguished with the skyscrapers, sleek lines and great volumes.
In this spring summer 2013 collection there is no space for frivolousness and futuristic lines, but rather freshness and uniqueness. The collection includes the oversized bomber jackets, coats and long jackets teamed with tulip-shaped skirts and tapered trousers made from tweed and organza.
As for the patterns, the collection is mainly performed in the check print, which added the space age charm to each garment. Overall, this spring summer 2013 collection is very commercial owing to the refined looking silhouettes and original cut.