Penélope Cruz for Loewe Spring Summer 2013 Campaign

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From the moment we found out that the beautiful Spanish actress Penelope Cruz became the new face of the Spanish-based chic brand Loewe, everyone was waiting for the results of the productive collaboration to be launched. Finally we have an opportunity to see the result of the collaboration in this spring summer 2013 campaign by Loewe.
Penelope looks absolutely stunning in the photoshoot by Mert Alas and Marcus Piggott, which take place in Madrid’s Palacio Marques de Villafranca. This is a debut campaign featuring Penelope Cruz. The collaboration will last three years from now.
As for Penelope, she seems to love the idea of being the Loewe’s ambassador:
It’s a really, really Spanish brand. It has always taken inspiration from the Spanish tradition, Spanish culture and Spanish history. I’m really proud to be working with a brand where everything’s done here and almost everybody is Spanish.”
In the latest spring summer 2013 campaign by Loewe Penelope Cruz looks both extremely elegant and sexy in the chic outfits accessorized with the luxurious Loewe bags from the label’s newest collection. Gala Dali, wife of the surrealist artist Salvador Dali, served as a main source of inspiration for this collection, which features the classical shapes, distinct tones of black as well as bold red and orange hues.
This Loewe spring summer 2013 campaign with Penelope Cruz will appear on the pages of the international fashion magazines in February. Moreover, the billboards with this Loewe campaign will also appear in the cities where Loewe brand presents starting from February 2013.

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