Vanessa Paradis Is Face Of H&M Conscious Collection
Vanessa Paradis was announced a face of H&M Conscious Collection. The brand created a collection of red carpet-worthy dresses last year, and this year there is a new line of environmentally-conscious clothes designed using such fabrics as organic cotton and recycled polyester. The French model and actress who has Chanel fashion campaigns under her belt says she prefers rathe to shop vintage items and reuse clothes:
I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.
The singer/actress models the khaki zipper shirt with jewel embellishments and printed floral loose-fitting pants. The other items in the collection range from matching khaki shorts to printed tops and caps as well as polka dot ballet pumps and heeld sandals with metallic piping.
The brand also announced an initiative that allows customers to bring bags of old unused clothes to the stores in exchange for vouchers for new purchases. H&M is planning to recycle all the old clothes from the customers to make new out of the material.
Another brand that sworn to commit to eco-friendly fashion is Zara. In response to Detox campaign conducted by Greenpeace Zara said it will go toxic-free by 2020.
In other H&M-related news the brand will hold a fashion show on February 27th at Musée Rodin. The brand will show a Fall/Winter 2013/2014 collection made of 25 looks.
We felt excited about the collection and we really wanted to show it,
said spokesman Håcan Andersson.
What do you think about the H&M’s Conscious collection?
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