Keds For Kate Spade New York, Taylor Swift For Keds
To celebrate 20th anniversary of Kate Spade New York Keds designed a capsule collection of polka dot, striped and Gingham classic Keds. The Kate Spade New York started in 1993 when an accessories editor at Mademoiselle Kate Spade designed her own handbag in fresh new colors. The brand then grew immensely becoming a lifestyle brand with its clothes collection, jewelry, bedding and a beauty line.
There is a fun whimsical aspect to [Kate Spade] and it relates to Keds. [The shoes] are right in that sweet spot of everything feminine, fashionable, versatile,
said Keds VP of marketing, Stephanie Brocoum.
The collection is set to launch February priced at $75 – $85 for colorful sneakers in playful patterns that can be found in Kate Spade collections like the yellow zigzag or the blue polka dot. They will be available at Keds website and Nordstrom and Kate Spade New York stores.
Keds also signed Taylor Swift to release some sneakers with them. The singer already launched a limited edition collection of red kicks in ‘Champion’ style. To match the singer’s latest album name the sneakers come in bright red color and even had the same launch date with it.
I’ve been a fan of Keds® for years because they have two of my favorite elements of great style – they’re classic and effortless.
Now that Swift has a three-year contract with the brand, we guess, she’ll be able to customize her favorite sneakers as well as sell them to the fans. These red ones can be bought off Keds’ online store, as well as Nordstrom and singer’s website for $50.
What do you think about the Keds’ latest efforts?
Keds For Kate Spade New York
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