H&M have an affinity to create cool things and their Spring 2016 collection isn’t an exception. Although the looks are more relaxed and beachwear-like, there are sports style and city wear notes finding their place in the collection. It’s always interesting to see how fast fashion brands will interpret and translate the runway trends into…

Aldo It is always hard to plan a budget accordingly and manage to fit in all our purchases and expenses. The whole process becomes even more complicated, when it comes to shopping. There are so many various choices available today, that it is nearly impossible to exclude anything from our list. Yet, we are forced…

Elegant Look We are slowly approaching summer, which  means we ought to come up with some fancy outfits to match the sunny and warm weather. While there are a lot of things to start with, the most reasonable option would be to sort all the trends out and work in one direction at a time….

Free People How many dresses do you have in your closet? I bet, if you start counting, you will end up with a two-digit number. There is barely any lady who does not love frocks. Even if she pretends to not to, trust me – it is just a very smart disquise. In fact, such…

Taylor Hill for H&M Loungewear 2014 H&M Divided Line has released its latest lookbook which features quite lovely looks. This time you won’t spot any bohemian styles which seems to be a signature of the brand. Or else, the collection is far from being romantic and exquisite. Quite the contrary, all the clothing pieces presented…

H&M By Night Trend Update You won’t believe me, but H&M released a trend update just a week aftre it shared it latest lookbook! I wonder where the Swedish brand gets so much inspiration, but there must be some sort of a secret. While most of the labels delight us with their updates approximately once…

H&M ‘Gallery Girl’ Lookbook Here is another trend update from the Swedish brand. The new lookbook offers quite engaging ensembles which are styled and lensed in a way that you won’t be able to resist them. And there is no need to do so, right? We all know how affordable the clothing pieces by H&M…

H&M Conscious Spring 2014 Campaign While a lot of activists and scientists today are obsessed with the ways to achieve sustainable development and protect our environment as much as we can, fashion brands also make input in this area. H&M, for instance, has just designed an exclusive line of clothing pieces from the sustainable materials….

H&M Studio Show Front Row Paris Fashion Wekk is home not only to high-end fashion designers. Other brands also have a chance to show off their wonderful creations. H&M was not an exception. Actually, it was H&M Studio – the name for the label’s seasonal collectionof the most adorable pieces – that delighted the 600…

Alina Filipescu Finally, we are here! Spring has officially arrived as we count to the day number four. There is no need to curse chilly winter anymore, even if it is still in the air, it will be gone very soon. Cheer up, ladies, shining sun is not the only thing that is going to…

Miranda Kerr’s For H&M Spring 2014 Ads Miranda Kerr is a true angel. You will hardly find any person who wouldn’t love this magnificent lady. I personally used her images as a motivation to give up on my bad habits. I would stick the photos on the fridge or kitchen counter and keep myself away…

H&M New Icons Fall 2014 Collection H&M is here with another good news. Our favorite Swedish brand released an awesome collection of oufits that would blow any minds. But what is more engaging about the looks is that they actually feature very beautiful styles. Moreover, there is a small surprise awaiting for you. Don’t waist…

H&M Summer 2014 Lookbook H&M has released a number of beautiful images for the warm seasons. This brand always steps in whenever there is a need to cheer us up. For instance, this time we have a chance to spot the model posing against very rocky and cliffy background. Judging by what my eyes can…

H&M Western Chic Lookbook H&M released another saucy lookbook. This time it has a very obvious theme, which will speak to you a lot. Fringe, wide-brimmed hats, leather and denim – any clues on what I am talking about? Right, it is the Western hue that this line is full of. Isn’t that something relatively…

Karla Deras By now we have been exposed to so many fashion bloggers that one might mix up the ladies’ names. Yet, I am about to introduce a fashionista who is beyond any competition. And these are not just empty words –  I mean it. Karla Deras has a totally mind-blowing style. Although, at the…

H&M Key Pieces Spring/Summer 2014 Lookbook New Year means new lookbooks and new campaigns. It brings new moods and goals, as well as the search for the fresh styles and compositions. I am sure everyone is busy shaping out the wardrobes for coming spring, since there are only two months left. It might seem that…

Anne-Catherine Frey Such an incredible year did we have! I cant’ belive it is already time to start the new one. The year of 2013 presented a whole lot of fresh emotions and cool impressions. I keep recalling all those delicious moments that the twelve months were full of. One thing that makes me happy is…

Blair Eadie Blair Eadie is another awesome blogger you ought to know. The blonde stunner is so gorgeous that I fell in love with all of her outfits right away. And I am sure it’s not only me. A lot of fans around the world check carefully for any updates from the fashionable lady. No…

Annabelle Fleur Here come the saucy updates from our favorite bloggers. These young and beautiful ladies, besides possessing the features that the evil queen from the Snowwhite tale would kill for, also have a fantastic sense of fashion. As if the above traits were not enough to make one choke with jealousity, the fashion bloggers…

H&M Sport Line 2014 Collection We all know how important sport is in our lives. Since the school days, people around kept telling me about all the advantages that the healthy way of life brings to my body. Which is why my crazy teacher made me run tracks as if I were an athletic champion,…

Edita Vilkeviciute for H&M Winter 2013 Trend Update I love to check out the trend updates. Once you recover from the latest updates, you have nothing to drool over. There are no outfits to admire or looks to recreate in your memory. And life becomes incredibly miserable and boring. Plus, if there are no more…

Joan Smalls and Hana Jirickova for H&M’s Holiday Trend Guide We are about to step into the new season, with all its prepartions, snowy evenings and chilly walks. December is right around the corner, which means we have less than a month to get ready for Christmas. By getting ready I mean buying all the…

Dasha Gold I love checking out the fashion blogs. It is awlays super nice to keep up with the lifestyles and recent events of the blogegers that I follow. But what’s more important here, I get a great chance to see the new looks. And these looks keep astonishing me every time. Seems like these…

H&M Holiday 2013 Campaign You might not believe it, but it is already Nobember. Very soon, people will get super busy running around like crazy and looking for the Christmas gifts. Kids will decorate the Christmas tree and caroling here and there. Everyone will look forward to celebrating the holidays with friends and families. But…

ChuChus Suarez Welcome another cool blogger with a big round of applause. This time it is a beautiful lady from Spain. Just this mere fact would make me want to see the looks of ChuChus Suarez. One of the reasons is that I have always been fascinated by the culture and history of this grand country….

It’s still too far till shopping for winter season, so you can check out some top trends for this fall. Experts encourage us to add some things into the shopping list and mark some new shopping spots. Let’s see, what we should look for while on a spree.

Isabeli Fontana for H&M Whenever I hear someone mentioning Isabeli Fontana I immediately draw a connection to Victoria’s Secret. Maybe I am wrong to relate the Brazilian model to the lingerie brand only, but this is what, in my opinion, makes her so famous today. The beauty is one of the brand’s Angels which doesn’t…

Doutzen Kroes & Magdalena Frackowiak for H&M Trend Updates H&M constantly releases various trend updates. Sometimes I can’t even catch up with all of them. Seems like I have checked the last one just yesterday,and here it is, the newly published update ready to be drooled over. Don’t get me wrong – not that I…

Isabel Marant for H&M Lookbook We knew it was coming sooner or later. It was just the matter of time. Have you ever felt huge relief when something you were expecting for a long time appeared to be better than it was in your dreams? That’s the feeling I got once I saw this newest…

H&M Fall/Winter 2013 Update Here is another update from our favorite Swedish brand. Another photoshoot, another set of beautifully styled outfits. I love ad campaigns a lot. For one thing, they provide us with a great chance to enjoy the models’ beauty outside the runway. Secondly, campaigns are usually shot in a special location, which…

Minju Kim for H&M Capsule Collection Have you ever participated in any kind of contest? Then you should know what it is like when you finally get the desirable prize. You can literally feel that huge flow of pride and satisfaction that fills your veins as you walk across the stage to receive your award….

Alessandra Ambrosio Alessandra Ambrosio is considered to be one of the most beautiful women inhabiting Earth. Looking at the photos of her, I can hardly believe that she is actually 32 years old. The fact that she has two children also puzzles my mind a lot. How can one, taking into account all the facts…

Gisele Bundchen Gisele Bundchen is a woman with quite an impessive modeling career. She has been ranked as the world’s highest paid model seven times in a row, which might be considered as some kind of a record. I doubt anyone will be able to beat her within the next decade or even two. Well,…

Frida Gustavsson Seems like H&M has an endless source of both inspiration and energy. The Swedish label released its Effortless Elegance Style Update lookbook featuring Frida Gustavsson. All the pieces presented in the photoshoot look totally mesmerizing. The blonde beauty poses against studio background wearing gorgeous items that will make your mouths water. H&M Style Update Lookbook:…

Doutzen Kroes Doutzen Kroes is all around a beautiful woman. Best known as Victoria’s Secret Angel, the Dutch model keeps amazing millions of fans with her allure. From multiple fashion shows to various ad campaigns, this stunning lady always shine and allure. Her latest work, H&M Fall Trend Update Campaign, is not an exception. Doutzen looks…

Audi Martel Chicago’s Union Park welcomed thousands of people on July 19-21 as it hosted Pitchfork Music Festival 2013. The festival, which is held annually, focuses primarily on artists and bands from alternative rock, electronica, dance music, and hip-hop & rap. As a result, it gathers a lot of fans and musicians who get a chance…

H&M Summer Black Lookbook Summer is considered to be a season of either pastel or bright colors. However some people still follow their own style and go for darker shades. One thing they find hard to do is to get stylish clothing pieces in black color. When all the shops offer you a great variety…

Well, as the hot temperatures hit most parts of the world it is time to get undressed, but in a sophisticated way. Swedish brand H&M has presented a new amazing lookbook for those young souls that like to be elegant and romantic in their summer looks. The newest lookbook is full of charming combos, dresses,…

Are you looking for some incredibly hot pieces to highlight your amazing personality for an upcoming music festival? Famous Swedish retailer H&M has released a new exciting lookbook dedicated entirely to summer and Indie Music Festivals. Following the success of their Rock Festival collection, the newest lookbook promises new fab pieces to stun everybody at…

As the loud opening of the Condé Nast College of Fashion & Design took place on February 2013, we expected to see among its students the fashion-forward individuals who decided to dedicate their lives to fashion and we were not mistaken. When taking a stroll on the Greek Street, where the college premises are located,…

As the day of graduation either from college or high school is almost here, it is time to start thinking about the picture-perfect attire for this significant day. You have probably thought about an ideal cut and design of your graduation dress, but there is one more nuance to consider – color. A dress in…

Nowadays street fashion plays an important role in fashion industry. Moreover, it influences not only the street style tendencies, but also the catwalk trends and is nearly as major as the fashion shows themselves. For instance, high street label H&M recently launched a new clothing brand called & Other Stories that is inspired not by…

In this article I want to present to you a round up of the best street looks of April 2013 that were spotted around the world. In fact, April is a bit tricky period in terms of an unstable weather and thus problems with figuring out what to wear. One day you enjoy a truly…

Please welcome the new trend of this spring summer 2013 season – pineapple. Finally the ordinary florals, polka dots and stripes are diluted with a cheerful and vibrant print – pineapples. During this spring summer 2013 this delicious fruit should not only be on your plates, but also on your clothing and accessories. They are…

Printed trousers already became a fashion staple and it is no wonder. Besides being bold and chic, this garment is the perfect summertime attire. Favored by the A-list celebrities and fashion bloggers from all over the world, you should definitely have ones in your wardrobe in case you still don’t in order to be a…

H&M found a source of inspiration in famous models like Daphne Groeneveld, Joan Smalls, Liu Wen and Lindsey Wixson. Their street style served as a base for the latest collection by the popular high street brand. Besides being an inspiration for the collection, the four models also took part in the campaign for the pre-summer…

H&M created a new collection of garments for parties made from sustainable materials entitled Conscious Exclusive for the coming spring 2013 season, which is an addition to the existing Conscious collection. So now we can see where the story with Helen Hunt wearing H&M dress for Oscars 2013 came from, though that exact gown is…

The popular high street clothing brand H&M launched the new high end clothing label called & Other Stories. The first & Other Stories store was opened on Friday in London on Regent Street. The new brand & Other Stories introduces an innovative approach to fashion: instead of finding the source of inspiration in the collections…

Paris Fashion Week started the ordinary way: there was the range of celebrities and socialites from all over the world spotted including Carine Roitfeld, Chloe Grace Moretz, Ashley Olsen and Pixie Geldof, who appeared at the H&M fashion show. Meanwhile on Thursday Nadja Swarovski threw a party ad honorem the Paris Haute Couture exhibition opening….

If you would like to compose the versatile wardrobe for the spring summer 2013 period or looking for the budget-friendly way to brighten up your boring style, consider incorporating white garments into your everyday looks. White is the safe and classy color that is never out of fashion and the latest H&M spring summer 2013…

Eight years ago high street clothing brand H&M came to the catwalks of the Fashion Week and the last time it was the New York Fashion Week, where the distinct fashion brands presented the striking designer collaborations. This time the high street clothing brand H&M debuted its fall winter 2013 collection in the classy black…

The coming warmer season promises to accentuate the femininity and retro silhouettes in women’s clothing, which are the eternal trends that always look stylish and chic. Swedish high street clothing brand H&M decided to incorporate both of these elements in its H&M Modern Retro spring 2013 lookbook, which features the beautiful model Gina Lapina with…

H&M tapped Julia Hafstrom for their Summer 2013 lookbook. The lookbook shows items in Orient style, layered and pulled into trendy looks. The outfits include oversize jackets, printed dresses and rompers, peplum vest, harem pants, and tops. H&M’s Spring/Summer 2013 collection is quite varied in terms of trends and styles. There are bright and floral…

Charlotte Free, Constance Jablonski, Sui He, Nadja Bender, and Melissa Stasiuk model H&M’s “Spring Looks” lookbook filled with bright outfits and items. The models show off the brightest suits, pretty florals and various monochromatic items in brand’s Spring assortment. Bold hues are screaming Spring especially in a fading winter weather. There’s a mint fuzzy sweater…

Suite Blanco Early Spring 2013 Suite Blanco designed a collection of trendy clothes for the early Spring time. Consisting of military-style parkas, kahki pants, and Spring skirts and shorts the collection is just right for inbetween season transition. While the jackets will keep you warm you can already sport trendy items like those skinny striped…

Vanessa Paradis was announced a face of H&M Conscious Collection. The brand created a collection of red carpet-worthy dresses last year, and this year there is a new line of environmentally-conscious clothes designed using such fabrics as organic cotton and recycled polyester. The French model and actress who has Chanel fashion campaigns under her belt…

As the Paris Fashion Week is going forward, the A-list celebrities from all over the world as well as fashion bloggers and socialites keep demonstrating us the major trends of the coming season that just went down the catwalks. Even the snowy weather and a freezing cold couldn’t stop them from putting on the lightweight…

Even the thick layer of snow couldn’t prevent the true fashionistas from wearing their best outfits for attending the raw of fashion shows as part of the Paris Fashion Week. Moreover, seems like some of them didn’t feel the freezing cold outside as they stepped outside with bare legs. We are here to present the…

Winter is in its peak but nothing can stop us from peeking into Spring lookbooks and ad campaigns like this H&M 2013 “Spring’s Key Pieces” featuring Magdalena Frackowiak modeling Spring’s trendy pieces H&M prepared for the fashionistas around the globe. Following the latest hottest fashion trends the mass market brand brings stripes, monochrome and pastel…

December has fully come into force with the accompanying elements including the chilly weather, snow and of course the festive mood on the threshold of Christmas and New Year celebration. So it is time for the well-grounded wrapping. Let’s take a look at the street looks from the streets of London to find the great…

Toni Garrn, Saskia de Brauw, and Magdalena Frackowiak pose for H&M Magazine Winter 2012 wearing stylish outfits from the brand’s latest collections. The models showcase the shoppable looks that are amazingly styled by Robert Rydberg and photographed by Camilla Akrans. The outfits consist of dresses, printed pants, fancy tops and skirts. There are also jackets,…

H&M To Launch Luxury Brand ‘& Other Stories’ The news of H&M launching a luxury brand called “& Other Stories” surfaced back in March and now there are more info about what to expect from it. The brand will launch in Spring 2013 offering womenswear-only created by ateliers in Paris and Stockholm. The assortment of…

Finally the long awaited clothing collection created by the collaboration of the French fashion house Maison Martin Margiela and the high street fashion brand H&M was launched for sale. The fashion enthusiasts all over the world started besetinng H&M stores from 5am this morning to get the highly sought after sartorial pieces from the loud…

H&M released a new lookbook filled with ‘Party Essentials’ like dresses, fancy tops and skirts and some pants. Created in black and pink color palette this collection of affordable party clothes is just right for this year’s holiday season. There is a pink skater dress (above) which can be worn with opaque black tights and…

H&M Spring 2013 collection looks great. First of all, those jeans. The decorated side-paneled jeans in black and off white are looking interesting. Patterned jackets and lightweight shirts are made to complete the look. The difference in silhouettes makes for a nice contrast as well. Then there are some tops and bottoms and dresses. The…

H&M’s collaboration collection with fashion designer Maison Martin Margiela may be launching on November, 15th but the brand keeps bringing up new ideas and clothes to play with and create more new looks. This time H&M offers some printed pieces to mix this Fall. A tunic and printed leggings make for a nice casual outfit…

Yesterday we talked about the printed pants trend and how to wear it. Now take a look at the selection of budget-friendly trousers under $100. If you can’t find your style you can also look further at the brands’ assorment of printed pants. Printed Pants Under $100 Mango Floral print slim trousers – $59.99 These…

Finally we can see the results of H&M and Maison Martin Margiela’s collaboration in the lookbook that has recently been launched. At the beginning it was just the dress from the capsule that appeared, later the ad campaign was revealed and finally the lookbook was launched. The H&Mand Margiela’s lookbook features 14 images of women’s…

What are the first things that come to your mind when you hear the name Lana Del Rey? In the majority of cases these are the associations with her lyrical songs where the bad girls, a lot of drinks, chic red dresses and the fancy jewelry take the centerpiece. But the latest fall winter 2012…

Frida Gustavsson looks chic in winter outfits from H&M. The model wears cream knitwear and coat, forest green blazer and pants, mint tops, and scarlet red hat and gloves. These light and airy pieces mixed with pops of red and green are great for sprucing up any Fall wardrobe that tends to accumulate dark shades…

Model Sara Blomqvist showcases H&M Winter 2012 collection in several really eye catchy outfits that include a bright blue tulip dress, turquoise pant suit, golden green short dress, a purple collarless coat, and other cool items. The outfits look elegant and pulled together but there are also punchy colors and geometric and abstract prints. This…

Japanese Vogue’s editor-at-large Anna Dello Russo has created a collection of dramatic accessories for mass brand H&M. Baroque-inspired collection includes such pieces as statement earrings, necklaces, sunglasses, footwear, bags, and even luggage. The numerous accessories are designed in gold with coral, turquoise, and emerald jewels. There are animal-shaped bracelets and Baroque inspired handbags and clutches…

Lana Del Rey has posed for H&M Fall 2012 campaign. Lensed by Inez van Lamsweerde and Vinoodh Matadin the campaign looks more like a lookbook showcasing the brand’s collection pieces for the cold season well. The collection features warm and cozy sweaters, floral prints and tweed pieces. Earlier this year the rumors of the singer-brand…