Leather Collection by Markus Lupfer and ASOS
Markus Lupfer collaborated with the online retailer ASOS for launching the reasonably-priced collection of leather goods. The capsule collection includes the range of the printed dresses, separates and accessories in the black and navy hues.
The designer commented on the collection:
The pieces are contemporary, fun and easy-to-wear – a combination of separates that go right through from day to night, and have something for everyone, which is something I always try to provide. The printed leather is new for [the brand], I wanted the collection to feel new, fresh and modern – which is something that the very graphic print provides. The leather elevates the feel of things to a more luxury place and gives the very wearable pieces a slightly more special edge.
It’s a really great way to get our brand to a different audience and a challenge to provide for a new market, and you get the chance to work with some lovely people. You just have to consider a slightly different customer and be aware of presenting something that reflects your design style whilst being aware of any cost restrictions.
Lupfer stated that his favorite piece from this collection is the skater dress, while he also likes the printed biker jacket. The two of these garments are the ideal reflection of Lupfer’s signature style.
He stated about the collection:
With this collection we were designing for a combination of our customer and the ASOS customer. It is a fashion-conscious girl who likes something contemporary and wearable but with a unique slant.