Coco Rocha Designed Streetwear Collection

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Coco Rocha

Coco Rocha, image via Fashionista

As streetwear is getting more and more ingrained in fashion, more designers and people who are somewhat related to the industry are creating clothes that is innately street chic rather than RTW or couture. You can see it among bloggers who recreate their style through new clothes they help to design and, of course, models and celebs who started this trend of translating their style into mass-produced, or at least affordable clothes.

Enter Coco Rocha who’s an every type of entrepreneur as she’s a model and allow her to sweep you off your feet with her streetwear, sport chic line of pieces that could be worn anywhere from red carpet to your average office.

The 60-piece line is also comfortingly priced between $80 and $300, for which you can expect “quality, materials and construction”, according to Fashionista. Line is expected to retail via Rocha’s website and unnamed retailers, while the project itself is realized through LA brand Paragon Projects, for which Rocha is working as both designer and ambassador.

As you can see in the lookbook below Coco Rocha managed to create the street wear look that is both sophisticated and affordable through well-structured silhouettes, combination of classic and sports styles, and simply beautiful designs. I want almost every piece from this collection, what about you?

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Mona Lis

A fashion enthusiast with passion for extremes; simple cuts vs. mad complexity, monochromatic pallets, and crazy color schemes. Interested in fashion from a perspective of a 'perfect look', 'outfit puzzles', and shopping.